Monetano connects your ad platform to the fastest-growing GenAI publishers through our Supply-Side Platform (SSP), letting you tap into billions of contextual impressions without integrating individual publishers from scratch.

Monetano is a platform where your ads compete in real-time auctions for each user message.

Key Concepts

CPM (Cost Per Mille):

• This is how much you pay per 1,000 impressions (ad views).
• Example: If your CPM is $1.00 and 1,000 people see your ad, you pay $1.00
• Your costs are more predicatable with a static / logic-based bidding strategy implemented on our side.

Second-Price Auction:

• You win the auction if you bid the most, but you only pay the price of the second-highest bid (plus $0.01).
• This incentivizes honest bidding and helps avoid overpaying.

Ad Slot:

• A moment in time where a message can display an ad.

Auction:

• Every time a user sends a message, an auction is run to decide whose ad gets shown.